Access technology readiness level, stage/gate status, product readiness and acceptance protocol compared to product definition. Evaluate technology platforms, engineering workflows, and organizational capabilities to uncover risks, improve scalability, and strengthen operational readiness.
Build "go-to-market" strategy including market segmentation, competitive analysis, whole product definition, multi-generational product planning, product positioning, value proposition, and messaging framework. Establish pricing and targeted growth strategy that connect technology development, market adoption, and long-term business objectives.
Gain organizational alignment of product management, manufacturing, engineering, and sales leadership on long term growth strategy. Build scalable organizational structures by aligning technology, talent, and processes to support sustained growth and evolving market requirements.
Kiattisak Petpisit is a petroleum engineer-turned-business strategist with more than 30 years of experience scaling breakthrough technology from concept to commercial success.
Over his career at SLB, UNOCAL, Baker Hughes, and Halliburton, Kiattisak has led the development and market launch of category-defining technologies — from automated drilling systems and advanced well cementing to Halliburton's Global Low-Carbon Solutions business. His perspective was formed in the field — more than 15 countries, from deepwater exploration to turnkey field development — where he saw that great technology only becomes a great business when operations can scale, customers can trust it, and the product keeps evolving with the market.
Today, he works directly with leaders of emerging technology companies, combining engineering discipline with practical business leadership to build the operational foundation for market adoption and long-term growth. He also serves as Senior Advisor to Rose Cay Capital, lectures in Petroleum Engineering at Inha University in Seoul, and holds a US patent in downhole telemetry.
To discuss how Rushing Blue can support your commercialization journey, get in touch with us below.